Sunday , 17 December 2017
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Formula One star deepens Konecranes advertising deal

Konecranes has announced that it will be an “official partner” of Finnish Formula One driver Valtteri Bottas in the 2018 season.

The company will put its logo on Bottas’s race overalls, website and social media as well as using advertising, videos and events to advertise the partnership.

Konecranes CEO Panu Routila said: “We are very excited about this partnership with Valtteri, we have received a lot of positive feedback from both customers and employees. It’s been a great success and we decided to continue, as we truly believe there is much more that we can accomplish together.”

In a statement, Bottas said: “We have developed a well-working partnership during this past year. It has been interesting to see how much we have in common and how naturally our two worlds have met.”