The name change is part of the global brand strategy that Konecranes has been pursuing since September 2006 with regard to all its group companies. “By dropping ‘KCI’ at the beginning of the company name and promoting business consistently under one simplified name, Konecranes aims to systematically increase its brand equity among its customers,” said Pekka Lundmark, the company’s president and CEO.
The new name was approved by the shareholders’ AGM on March 8 and was entered into the Trade Register today. In Finnish, the parent company will be known as ‘Konecranes Oyj’ and in Swedish as ‘Konecranes Abp’.
