Rebranding for Evergreen Line quartet

There will be no change to the services provided individually by the four carriers, which will continue to exist as independent companies. However, commencing May 1, the four carriers will issue a unified bill of lading title as Evergreen Line. A new Evergreen Line website, www.evergreen-line.com, has been in effect since April 1.

“This will simplify working procedures both internally and for our customers, who can enjoy the advantages of a single contact point when shipping with Evergreen Line. We will have one ‘front office’ sales department, rather than several, in each country, offering the same comprehensive, quality service,” said the Evergreen Line Committee, which is made up of management representatives from the four carriers.

“Evergreen is a more widely recognised and accepted name in the global marketplace. Building efficiency and streamlining paperwork will ensure a more effective relationship with our customers,” it added.