The change is particularly significant since Brazil is Latin America’s largest country and the region’s economic powerhouse.
According to the port authority, Houston’s position as a leader in exports is solid with a 26.8% market share in terms of US containerised export teu to Brazil. A dedicated office was established in Brazil by the port authority in 2006, as the country increasingly became a growth market for the Port. Previously, the marketing targeting Brazil was handled regionally.
The Houston region now is Brazil’s largest trading district, with machine parts, motor cars, mineral fuels and chemicals among the chief imports and exports. Brazil also has a huge energy sector featuring both traditional and alternative energy, including oil and gas, offshore, bio-fuels and wind.