The line is so confident in the new service that it promises cargo will be available for pick-up on the agreed date. It further promises monetary compensation should containers not arrive on time – a first in the shipping industry.
The line says this will be achieved by offering a daily cut-off at the same time every day, seven days a week, and always with the exact same transportation time. According to Maersk, up until now, customers have had to adjust their production schedules and supply chains to accommodate shipping lines’ unreliability, as they have never been able to trust that their cargo would be on time.
The engine behind Daily Maersk is 70 vessels operating a daily service between four ports in Asia (Ningbo, Shanghai, Yantian and Tanjung Pelepas) and three ports in Europe (Felixstowe, Rotterdam and Bremerhaven) in what amounts to a giant ocean conveyor belt for the world’s busiest trade lane.