Tuesday , 12 November 2019
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The integration of the Demag Cranes’ Group as a fifth business segment into Terex is progressing with the former German company now operating under the ‘Terex Material Handling & Port Solutions’ banner, thereby replacing the Demag Cranes’ identity.

Demag becomes Terex Material Handling & Port Solutions

The new business segment consists of two business groups; material handling, comprising the industrial cranes business along with its associated services in most countries. The globally renowned Demag brand will be extended to include the tagline ‘A Terex Brand’ and continues to stand for the industrial cranes, components and related services.

The Port Solutions business unit combines the Gottwald Port Technology business with the port equipment business of Terex; the Gottwald brand has been changed to ‘Terex® Gottwald’ to reflect the integration of the two brands, both renowned in the port industry.

With its combined product portfolio, Terex Port Solutions will offer customers a broad range of manual, semi-automated and automated solutions in the port technology sector.

Aloysius Rauen, explained, “The integration of Demag Cranes’ Group into Terex Corporation is a strategic gain for everybody. Our customers benefit from a broader range of products, which offer real added value. To serve them even better, we work closely together with the other Terex segments to gain access to markets in various regions, for example, or to utilise existing sales channels. The economies of scale alone have enabled us to achieve considerable savings in our purchasing activities, which ultimately benefit our customers.”