After a half-year defined by the low oil price, falling freight rates and intense price competition, Maersk Line has adjusted its strategy, hoping to defend its market position.
Following a loss of market share in the first quarter of 2015, the carrier has changed its target from “growing in line with the market to growing at least with the market to defend its market leading position”.
Half-year volumes for the shipping line were 1.1% higher, and the market share it lost in Q1 was regained in Q2, with volumes increasing by 3.7% ahead of estimated global market growth of 1-2%, which, in itself, is slower than expected.
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