World Cup mania ushers in Mexican import boom
Maersk Line Mexico has reported an 8% rise in imports from Asia and Europe in 2018’s first quarter, with World Cup fervour generating demand for sports goods.
The FIFA World Cup kicks off in June, with Mexico one of 32 teams involved, and football shirts, trainers, video consoles, and other football-related media are more in demand as the competition looms.
Jaap de Mots, trade and marketing manager at Maersk Line Mexico, told CM: “From the consumer point of view, the Mexicans are crazy when it comes to football.
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