Digital freight forwarder Twill has gone live for companies importing goods into France from China, India, Vietnam and Indonesia.
The company, which has partnered with Maersk’s freight forwarding arm, Damco, is targeting small and medium sized customers in France in particular.
Troels Stovring, CEO of Twill, said: “Small and medium customers often don’t have the resource or time to book their shipment in the old-fashioned, time-consuming way. They need to remain focused on their core business and provide excellent customer service to their own customers.
“By offering a very simple freight forwarding experience in Twill, they are enabled to do and typically spend much less time focused on their logistics.”
Damco has seen significant growth in France since 2010, but the company conceded that retaining small and medium-sized customers has been a challenge.
Olivier Sainterent, CEO of France and Israel at Damco, said: “We fully expect that Twill will help us to better serve this segment by offering a very simple, easy to navigate freight forwarding experience.
“From experience, we know that the French market is generally seen as quite conservative but with Twill we have a huge opportunity to encourage our clients on their digital journey.”
Twill currently serves full container load, ocean services from port to door, importing from China, Taiwan, India, Vietnam or Indonesia to the UK, US, Mexico, France, Spain, Slovakia, The Netherlands, Belgium, Luxembourg, Poland or the Czech Republic.