Maersk Line’s ocean product has merged with Damco’s supply chain services, creating Maersk products and services, with the aim of offering a better access to a wider range of services and solutions.
The merger is a part of Maersk’s plan, announced in 2016, to become the global integrator of container logistics and to connect and simplify its customers’ supply chains.
The company wants to ensure its customers have greater choice to platforms and services to best support their business needs.
As of January 1 2019, Damco and Maersk Line will operate with one management, one sales force, one customer experience organisation and one product organisation.
The Maersk frontline will be given greater authority across products and services, which the company said will move the decision-making closer to their customers.
Damco’s freight forwarding business, which serves customers requiring air freight and/or multi-carrier options in ocean freight, will still run under the Damco brand and be positioned as a standalone business.
MCC, Sealand and Seago Line, the company’s regional shippers, will go to market under one brand, ‘Sealand – a Maersk company’, which will continue to operate independently from Maersk.
By operating under one brand, the company said it will be able to offer clarity on the differentiated offering it can provide on short sea routes.
Maersk also aims to reduce complexity for its key account customers by having one key account team across the Maersk and Sealand brands.
A customer advisory from Maersk said that the changes will offer cargo owners more choice in terms of how, when and where to access the services and solutions that are right for their business.
It aims to also offer to support and continue to develop efficient solutions to improve freight forwarders’ business.
The company will be adding more channels, including digital, to enable freight forwarders and cargo owners to do business in ways that will best serve their customers.
However, it said it will continue to build and drive business through established personal relationships as well.