Hapag-Lloyd has unveiled its new mid-term strategy, with the core focus on customer orientation rather than expanding the size of the company.
Under Strategy 2023, the carrier sets out that further consolidation amongst the largest industry players is less attractive due to decreasing incremental scale benefits.
The German line is more than two times larger than it was in 2014 in terms of transport capacity following the acquisition of CSAV and a merger with United Arab Shipping Company (UASC).
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