The Port of Liverpool will receive a permanent call from the TA4 service, jointly run by Maersk and MSC, connecting Europe with several US ports.
The move follows the introduction of a temporary call in July 2018, a result from continued disruption at the Port of Felixstowe.
Mark Whitworth, chief executive of Peel Ports, said: “The tide is clearly turning in Liverpool’s favour as shipping lines and their customers see the evidence for how our location can benefit the whole supply chain.”
He added: “The logistics business is naturally risk-averse, especially in these unprecedented times, but it’s clear that the rewards are there for those prepared to take bold moves.”
While the TA4 service is currently used to export UK cargo such as food produce and retail, it has been attracting interest for trade in manufacturing and industrial goods.
YKK (U.K) Ltd, a global manufacturer of zips and industrial fastenings, uses the service, and supply chain manager Paul Kelly claimed that it streamlines the supply chain, reduces mileage, carbon usage and costs for the company.
Asbjorn Kops, trade and marketing director of Maersk, said: “Switching our transatlantic service temporarily to Liverpool allowed us to maintain our comprehensive UK offering with a wide range of connections to our global network.
“Based on demand and interest from businesses across the North West we are pleased to be making this change permanent.”
The service will use a port rotation that takes in Antwerp, Rotterdam, Bremerhaven, Liverpool, Newark, Savannah, Port Everglades and North Charleston.
Dan Everitt, managing director of MSC UK, said: “MSC has been connecting Liverpool to global routes since 2001 and the Port of Liverpool is an integral part of our UK logistics work.
“The change we made on this service has worked for us and our customers so it makes business sense to continue it.”
Earlier in 2019, Peel Ports introduced a rail freight service directly from the Port of Liverpool in partnership with DB Cargo so that it now offers tri-modal connectivity.
It offers connections through road, rail and water, the Manchester Ship Canal, plus short-sea shipping.