CMA CGM has launched eSolutions, comprising an online agency and other e-commerce channels such as Electronic Data Interchanges (EDI) and Application Programming Interfaces (API) which allow the digital transmission of information between the carrier and its customers.
A large majority of the company’s bookings are made via its eCommerce solutions, among which half are made through its web platform.
With CMA CGM eSolutions, customers will have the possibility to experience a 100% digital journey, noted the shipping line.
The company is looking to strengthen its digital customer experience by offering its clients a new sales channel.
New features are currently available at regional or global level and will be gradually rolled out on the different platforms of the group’s brands.
These include ePricing which gives customers real time access to their rates and instant spot quotations and eBooking where booking is recast from five steps to one step for a simplified booking.
Further additions include a fully digitial Bill of Lading, eTracking featuring visualisaiton of a customer’s cargo position at sea on a map with an updated time of arrival, a freight invoice online payment system and eCharges which is a live cost estimation.
More services such as insurance products will be launched in the coming months alongside updates on existing features.
As part of eSolutions, CMA CGM will offer priority boarding to its customers using its digital platform, allowing them to secure space on board, having first trailed this between India and Europe.