Maersk has partnered with BlackBuck to provide an online market place for containerised trucking in export-import (EXIM) logistics in India.
The Indian government is targeting a reduction in logistics costs from 14% of GDP to less than 9% by 2022.
The new platform will be owned and operated by BlackBuck, which is India’s largest online trucking marketplace, with Maersk supporting BlackBuck to develop industry specific solutions.
The platform will be neutral and open to the whole industry, aiming to reduce touchpoints in the supply chain and thereby provide consistency in service delivery through real-time visibility and control.
Arjun Maharaj, head of sales, Maersk South Asia, said: “Our customers are dealing with fragmented vendors with varying service levels of communication, geographical, financial & infrastructural disparities resulting in suboptimal supply chains.
“At Maersk, we have committed ourselves to working with partners who understand these challenges, match our set of values and have expertise in both logistics & technology.”
BlackBuck, the near-unicorn status company, has worked to bring the offline operations of trucking online, be it matching a shipper with a trucker or reshaping the infrastructure around trucking to facilitate payments, insurance, and financial services.
Ramasubramaniam B, co-founder & COO – strategic initiatives at BlackBuck, said: “Over the last four years, we have developed our robust product & technology that maximises the billable kilometres of a truck, delivering higher realisation to the truck owners and driving a low-cost transportation network to the shippers.
“Our product will add significant value to the EXIM containerised trucking industry in India that has the additional complexity of meeting the timelines of sea freight connections, apart from other regular trucking related challenges.”
Maersk is also looking to collaborate with start-ups in its OceanPro accelerator programme, aiming to solve landside logistics challenges in India by reducing costs and also creating efficiencies for stakeholders in the value chain.