Maersk has launched its new visibility tool, Captain Peter, as part of its revamped Remote Container Management (RCM) platform.
The avatar aims to reduce some of the daily hassles and complexities of shipping for Maersk’s customers while it assists them along the journey of their cargo.
Since its launch in September 2017, over 3,600 companies have signed up for RCM and the transparency on information from the over 380,000 refrigerated containers of the combined fleet of Maersk and Hamburg Süd it provides.
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