Maersk has launched its new visibility tool, Captain Peter, as part of its revamped Remote Container Management (RCM) platform.
The avatar aims to reduce some of the daily hassles and complexities of shipping for Maersk’s customers while it assists them along the journey of their cargo.
Since its launch in September 2017, over 3,600 companies have signed up for RCM and the transparency on information from the over 380,000 refrigerated containers of the combined fleet of Maersk and Hamburg Süd it provides.
Ken West, reefer digital development manager at Maersk, said: “Over the last two years, our RCM product has proven good value to our reefer customers, but we have also identified key areas of improving such a cargo visibility tool.
“With Captain Peter, we are significantly elevating the customer experience of working with the data and building the foundation for delivering even more advanced features around it.”
Captain Peter keeps an eye on the container’s temperature, humidity, and CO2 levels, and notifies the customer if anything needs attention.
The data, which is now cloud-based, can be easily shared as well as configured to the customer’s specific needs.
Wiskerke Onions has been one of the key customers involved in the development of Captain Peter, utilising the avatar to track its reefer shipments.
Chayenne Wiskerke, managing director of Wiskerke Onions, said: “I choose Maersk and Captain Peter over others because I can see what is happening with my cargo. You can’t imagine the pain I’m feeling when I can’t see what is happening during the voyage.”
Maersk aims to continue to add even more advances features to the new reefer platform going forward, continuing the dialogue with customers and aiming to deliver value to the customers’ business through digital innovation.