Hapag-Lloyd is adding near real-time monitoring of its reefer containers to its product portfolio with a new tool that aims to increase the transparency of the cold chain.
The product, named Hapag-Lloyd LIVE, offers customers a number of data sets about the condition and location of their reefer containers.
It will initially be launched to a selected group of customers and will gradually be made available as the reefer fleet of some 100,000 containers is being outfitted with the monitoring devices.
The transmitters send data whenever the vessel is within mobile network reach – up to every 15 minutes when connected to a power source, otherwise every four hours.
Juan Carlos Duk, managing director global commercial development, at Hapag-Lloyd, said: “At the core of our Strategy 2023 is an enhanced differentiation by offering unrivalled levels of reliability and service quality. To be number one for quality is the ultimate promise to our customers and a strong differentiator from our competitors.
“Hapag-Lloyd LIVE’ significantly increases the reliability of the global supply chain and the accountability of all parties involved. We are committed to the highest level of transparency by making data available unfiltered and untampered.”
Customers who use the tool in the future will have customisable graphic temperature limits, a convenient map mode, and easily downloadable data sets as part of the ‘basic product’.
The data will be accessible via a customer experience dashboard which was launched in December 2019.
At roll out, data will be made available on actual temperature set points, supply and return air temperatures, GPS location information and container track and trace events.
The available data and the features in the basic product line of Hapag-Lloyd LIVE will be gradually expanded according to the needs of the customers, noted the shipping line.
Benjamin Kaiser, Kuehne + Nagel, vice president global reefer trade, stated: “For Kuehne + Nagel as well as our customers, transparency of the supply chain is critical to deliver cargo in the best possible quality.
“The collaboration on the product at this early stage enables us to shape the product to our customer’s needs.”
The remote container monitoring devices will be developed by supply chain visibility solutions provider Globe Tracker ApS.
The entire reefer fleet will gradually be equipped with the devices, starting with a focus on Europe and South America.