Tideworks enters joint venture to provide technology solutions to the cruise industry

Tideworks enters joint venture to provide technology solutions to the cruise industry
Thomas Rucker, president of Tideworks

Tideworks has entered into a joint venture with Brenock Technology LLC, a provider of software applications and consulting services for multiple industries, which aims to deliver enhanced management tools and solutions.

The COVID-19 pandemic, with widespread suspension of services and concern about the safety of workers and cruise passengers, has brought unprecedented disruption to cruise lines and marine terminals.

Brentwork and Tideworks, will deliver solutions to help the cruise line community to optimise and automate processes as they rebuild from economic setbacks and adjust to new health and safety practices onboard.

Through a combination of Tidework’s scalable terminal operating systems (TOS) and Brenock’s mobile-ready management tools, the companies aim to optimise operational efficiency, reduce costs and boost performance for key stakeholders across the supply chain.

Tideworks’ parent company Carrix, which has expanded and developed its business to support the industry’s changing needs, and sister company SSA Marine will help to support the joint venture.

Thomas Rucker, Tideworks’ president, said: “We are eager to partner with Brenock to provide technology solutions to cruise lines and terminal operators to help them increase efficiency and save costs.

“With Brenock as an ally, our collective technology and expertise can help improve operations, solve mission-critical problems for our customers and partners and make a positive impact on their business.”

The joint venture will also provide growth opportunities for Tideworks’ and Brenock’s customers with industry focused innocations and solutions that will facilitate cost savings and enhanced productivity.

Brenock’s president, Manus Walsh, said: “We are dedicated to helping cruise lines innovate and will be there to help them rebuild against serious market challenges.

“Working collaboratively with Tideworks and its partners will enable us to accelerate this innovation and deliver added value to our customers.”

Jason Grant, vice president of fleet technology with Holland America Group, said: “The disruption to the cruise industry has been unprecedented.

“We are excited about Tideworks’ and Brenock’s joint venture as we evaluate solutions tailored to our industry and the opportunity to increase collaboration across the maritime sector.”