P&O Ferrymasters introduces first track and trace system for containers in Europe

P&O Ferrymasters introduces first track and trace system for containers in Europe
The technology has been designed to improve visibility across the supply chain

P&O Ferrymasters has become the first major logistics business in Europe to launch an advanced track and trace service for its container customers.

By allowing customers to receive real-time updates on the precise location of their goods as they are transported by rail, road and sea the service aims to improve efficiency, reduce cost and increase the speed of information exchange.

The technology, introduced in September 2020, has been designed to improve customers’ visibility of the supply chain.

It is expected to be extended to more than half of P&O Ferrymasters’ 4,000-strong fleet of 45 ft containers by the end of the year, with the aim of completing the roll out by the end of 2021.

Thorsten Runge, managing director of P&O Ferrymasters, said: “We are at our best in solving complex logistical challenges for our customers and this next step in our digital journey will enable the faster and smarter exchange of information across Europe.”

P&O Ferrymasters, a subsidiary of DP World, has been working in partnership with the leading Swiss enabler of transparent digitalised supply chains Nexxiot on this project.

Nexxiot’s chief executive officer Stefan Kalmund said: “Visibility, efficiency and predictive capabilities are all key drivers for data driven organisations who are seeking more improved reliability, trust and accountability.

“As one of our most innovative clients, P&O Ferrymasters can now access the business intelligence they need for full fleet coordination, improved efficiency and business process automation.”

P&O Ferrymasters has making steps forward in its services over the last 12 months, including the opening of a new 17,000 sq m warehouse facility in Rotterdam and the start of operations at DP World’s London Gateway logistics park.

Additionally, the company has also launched new connections between Budapest, Duisburg and Rotterdam, and between Oradea and Lodz.