DP World launches global wholesale e-commerce platform in Africa

DP World launches global wholesale e-commerce platform in Africa
Ongoing operations at the logistics centre

DP World has launched DUBUY.com, a global wholesale e-commerce platform, in Rwanda with plans to expand across Africa and across the world.

DUBUY.com adds digital trading corridors to the physical corridors DP World has built across the African continent with its investment in ports, terminals and logistics operations.

Clare Akamanzi, CEO, Rwanda development board, said: “DUBUY.com will make the previously impossible, possible, for many Rwandan entrepreneurs to trade with UAE and beyond.

“People and companies everywhere are turning to technology to fuel their post-pandemic recovery and improve access to global trade. World class eCommerce platforms backed by innovative, reliable logistical networks can lead the charge, transforming how business is done across the continent.”

DUBUY.com is partnering with local businesses and the Rwandan government to help unlock access to global markets for small and medium-sized UAE enterprises, making use of DP World’s end-to-end integrated supply chain services to fulfil orders for export and to receive goods.

It is the first online store created for all Rwandan licensed exporters, importers, and manufacturers.

Mahmood Al Bastaki, chief operating officer of Dubai Trade World, said: “DUBUY.com represents a new model of partnership with the UAE, designed to strengthen the existing potential in Rwanda, opening businesses and markets organically, by enabling trade and supplying innovation.”

DUBUY.com also enables global companies to find and serve new trading partners in Africa, thus opening up access to fast growing markets.

Africa accounts for less than 0.5% of global eCommerce today, according to the United Nations Conference on Development and Trade, and online marketplaces offer a significant opportunity for economic growth.

In 2018, trade between the UAE reached AED1.6bn (US$435m) with the size of trade having grown significantly in the last decade as part of wider bi-lateral and economic ties between the two countries.

Through the combination of DUBUY.com and the global operator’s logistics infrastructure and data-driven logistics solutions, DP World aims to solve some of the key challenges to the growth of eCommerce, including reliable fulfilment, secure financial transactions and the movement of goods.

In Rwanda, DP World has already invested in a logistics hub which offers container handling, cold chain and bonded warehouses.

Al Basktaki added: “This technology allows home grown businesses to become international manufacturers and exporters – by linking them with new markets in Africa, the Middle East and eventually the rest of the world.

“In Rwanda, this includes the promotion of valuable exports like tea, coffee, and horticulture, through a network which significantly upgrades the country’s supply chain logistics – both in urban and rural areas.”

DUBUY.com offers a one-stop-shop, ensuring all transactions on the site are secure, from onboarding only trusted suppliers through to integrating leading payment service providers like Rosoom.

There are pre-negotiated, heavily discounted shipping tariffs in place with weekly console boxes moving between origin and destination with guaranteed transit times and incentivised shipping costs.

Shipping methods are also customised according to the scale of each transaction and the urgency of shipments.

Mike Bhaskaran, chief operating officer, technology and logistics at DP World, said: “DP World is investing to build the future of world trade.

“Our vision is to create more efficient trading corridors for our customers through our ports and logistics, digital technology to make operation more efficient, and now online platforms for trade.”

He added that DP World is “proud to play our role supporting economic development and increased prosperity in Africa”.