Amongst one of the worst operational crises for the container industry in many years, Hapag-Lloyd is set to offer enhanced transparency on the schedule performance of its vessels.
By also increasing the ships’ on-time performance, the carrier aims to improve supply-chain reliability for its customers.
Rolf Habben Jansen, CEO of Hapag-Lloyd, said: “Reliable transportation and, along with it, transparency on schedule changes are significant service characteristics that customers value in managing their global supply chain.
“While offering more visibility on our schedule performance, we are proceeding to improve our on-time delivery at the individual container level. To get there, however, we first have to manage the on-time arrival of our ships, one of the key influencing factors.”
The shipping industry has experienced been forced to deal with major operational challenges such as congested ports, ship delays and infrastructural bottlenecks due to high demand, COVID-19 related restrictions and the Suez Canal incident in April.
Hapag-Lloyd is making significant changes to many operational processes – including improving cooperation with terminals, ports, and all on-shore partners, to reduce delays.
The clear target is to have ships arrive on or within one day of the ETA as indicated in the booking confirmation.
To ensure this, Hapag-Lloyd modifies its schedule and voyage management to provide more accurate vessel ETAs and pick-up times when containers will be released.
Though delays will still occur, through this initiative customers can get updates faster, more reliably and proactively to improve planning thanks to better operational processes and arrival forecasting.
Hapag-Lloyd will be fully transparent about its schedule reliability via its Customer Dashboard where its performance will be measurable.
In addition to providing detailed information based on the monthly Sea-Intelligence Global Liner Performance Report, the company offers data collected in the in-house developed Carrier Schedule Analysis (CSA).
As part of the launch, Hapag-Lloyd will present global data versus the market as well as additional breakdowns at the country, trade and port-pair levels and will continuously work to expand the amount of information it provides, eventually down to the individual container level.
Habben Jansen said: “We fully acknowledge that today we are still far away from achieving the reliability levels that our customers expect from us and the entire industry.
“Currently, we are facing massive congestion at ports and terminals. However, our teams are working hard on managing these challenges and creating more transparency for our customers.”
The initial results of Hapag-Lloyd’s efforts to improve its schedule reliability saw it climb to 12th our of 15 in the Sea-Intelligence Global Liner Performance Report in December 2019 to 4th in April 2021.
“And our target is to at least maintain this position among the top third,” Habben Jansen added. “While we expect the global situation at ports and terminals to reach normal levels in the second half of 2021, we do not intend to rest. In 2022, we will set ourselves specific targets on the schedule reliability that we would like to achieve.”