Hapag-Lloyd terminal and infrastructure division to be rebranded as Hanseatic Global Terminals
Hapag-Lloyd has announced that its terminal and infrastructure division will be rebranded as Hanseatic Global Terminals, effective from July 1, 2024, to reflect the company’s deep-rooted maritime tradition and forward-looking growth ambitions.
Hanseatic Global Terminals is based in Rotterdam and commenced operations in June 2023 as a fully owned but independent stand-alone business unit.
The brand name is inspired by the “Hanseatic League”, a historic association of seafaring merchants in Northern Europe, and emphasises the company’s commitment to quality and expansive terminal operations, according to Hapag-Lloyd.
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