PIL Logistics unveils new logo and brand identity

PIL Logistics has launched a new logo and refreshed brand identity which signals a closer collaboration with its parent company Pacific International Lines to better serve its expanding pool of customers. 

With a tagline of “Driving Connectivity”, the new brand identity embraces a set of three refreshed values – people-centric, pushing boundaries and future-focused – centred around the new purpose of “putting customers first, by leveraging expertise and technology to provide efficient and sustainable solutions”. 

Together, PIL Logistics’ purpose and values encapsulate its strong commitment to collaboration, excellence and putting customers first as the company continues to grow in scope and size.